HATCH does interviews of all shapes and sizes.
- One-on-ones anywhere.
- Where people live, work, shop and play.
- Sometimes online or over the phone.
- Triads for creative assessment so that respondents don't overthink stimuli that really deserves a more immediate “gut” reaction.
- Focus groups for most studies.
- Never more than 6 people around the table.
We use thought-provoking projective techniques to push respondents.
- Always challenging, but always doable.
- Gets them to think beyond the obvious.
- Captures their thoughts privately before group discussion.
Then we recommend how to best use the knowledge to create the most effective strategies to connect with the target.