Process

HATCH does interviews of all shapes and sizes.

  • One-on-ones anywhere.
    • Where people live, work, shop and play.
    • Sometimes online or over the phone.
  • Triads for creative assessment so that respondents don't overthink stimuli that really deserves a more immediate “gut” reaction.
  • Focus groups for most studies.
    • Never more than 6 people around the table.

We use thought-provoking projective techniques to push respondents.

  • Always challenging, but always doable.
  • Gets them to think beyond the obvious.
  • Captures their thoughts privately before group discussion.

Then we recommend how to best use the knowledge to create the most effective strategies to connect with the target.

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